Selling your home in today’s market requires a comprehensive, aggressive marketing strategy. My four-part Online Edge Marketing Plan uses the latest tools and technologies, combined with traditional methods of advertising, to get your property seen by the highest number of interested buyers.
With 80% of buyers beginning their search for a new home online, it is more important than ever for your home to have an online presence above and beyond Realtor.com. Interactive sites such as Zillow, Trulia, and other “Real Estate 2.0” sites offer new ways to bring buyers and sellers together. My Online Edge Marketing Plan uses these new websites and tools to your advantage.
Your listing will also have a dedicated property website, with the address as the easy-to-remember URL (such as www.465Roosevelt.com). This is a great way to provide more details about your home and community to prospective buyers. The customized website will include detailed descriptions, photo gallery, video tour, community/school info and more!
As part of my overall marketing plan I also provide weekly reports on the results, activity, and any feedback I receive about your property. This way you won’t be left to wonder about the interest level in your home, and we can optimize to the plan as needed.
What you get with my Online Edge Marketing Plan:
Internet Marketing
- Your listing is posted to over a dozen online Real Estate and Classifieds websites
- Dedicated website for your property
- Custom Address URL
- Video Tour posted to video hosting sites (YouTube, WellcomeMat.com, etc.)
Conventional Marketing
- "For Sale" sign posted in your yard (with our highly visible green signpost!)
- Listing with details posted to Realtor MLS
- Open House for public to view property
- Custom flyers and information packets for Open Houses and Showings
- Print Advertisements (where applicable and/or as part of D.A.A.R.E. ads)
Industry Marketing
- Realtor Tour Event (Open House held exclusively for other area Realtors)
- Company sales meetings
- Email, Fax & Mailing property information to area Realtors
- "Reverse-Prospecting" in MLS to get feedback from other Realtors
Direct Marketing
- Targeted flyers to specific areas or customers (such as “Just Listed” postcards)
- Notification of a new listed property to my contacts & mailing list
- Incoming calls to D.A.A.R.E. office from prospective buyers
- Flyers posted to local bulletin boards (Grocery stores, community centers, etc)
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